SaaS Product Redesign: Boosting Onboarding Activation by 74% in 60 Days

An API observability startup was acquiring hundreds of developer signups weekly, but 65% dropped off before sending their first telemetry payload due to a convoluted setup screen.

The UX Overhaul Process

Through user session replays and usability interviews, we restructured the activation journey into a 3-step interactive onboarding flow with pre-populated sandbox keys and copy-paste CLI snippets.

Core UX Transformations

• Time-to-first-event reduced from 28 minutes down to 3 minutes
• New user 7-day activation rate surged by 74% across all customer segments
• Comprehensive dark-mode UI design system built in Figma and implemented in React
• Customer support tickets regarding setup issues decreased by 58%

Founding Team Statement

“The difference in product feel is night and day. Antigravity turned our clunky developer tool into an intuitive, polished software experience that our users genuinely love.”